All posts by Liz Ellis

VidAngel’s Ad Agency

Hi VidAngel customers,

Disney and friends have criticized VidAngel’s choice of ad agency. In their last filing, the studios said the owners of VidAngel spend money on their own ad agency to enrich themselves. Which, to be clear, has nothing to do with the legal case and is simply their attempt to smear VidAngel. But let’s examine their claim anyway.

VidAngel was founded by 4 brothers – Neal, Daniel, Jeffrey and Jordan Harmon – three of whom also founded a wildly successful ad agency called Harmon Brothers. That small ad agency has created viral ads for Squatty Potty, PouPourri, Fiber Fix, Purple, and even presidential candidate Gary Johnson (through a Super PAC).  Harmon Brothers also helped set a Guinness World Record for orchestrating the world’s largest live nativity with The Piano Guys. Altogether, Harmon Brothers’ videos have received over 300 million views.

And the world has noticed. The Harmon Brothers agency now turns away clients because it simply can’t make campaigns for everyone who wants them. The Harmon Brothers ads have won two Webby awards (sort of an “Oscars of the Internet). They’ve built two campaigns with over 100 million views, and two of the top 10 most-viewed social media ad campaigns of all time. Forbes says they “may be the best in the business,” and Adweek calls them a viral video “kingpin.”

So when VidAngel needed an ad agency, it seemed like a no-brainer to try out Harmon Brothers. To avoid conflicts of interest, Neal, Jeffrey, and Daniel Harmon recused themselves from any decision-making. Then the deal was approved by VidAngel’s Board of Directors (minus Neal Harmon, who recused himself).

Since then, Harmon Brothers has created a series of successful ads for VidAngel – including “Paintball,” “Angel and Demon,” and “Game of Thronez” – and accrued over 20 million views of VidAngel ads. Within 10 months after VidAngel’s service launched publicly, sales increased by 2,600%. So VidAngel’s advertising expenditures paid off so well that Disney sued us.

Disney is implying that we’re doing something shady. But VidAngel and Harmon Brothers have always made their relationship public. And Disney is trying to take away your right to decide what content enters your home and what stays out.  We want you to know our side of the story.

 

Liz Ellis

VidAngel COO