First, a bit about us brothers. We’re just a bunch of Idaho farm boys. Potato eatin’, beet hoein’, irrigation pipe changin’, dirt clod pickin’, tree house makin’, God fearin’, church attendin’, canal swimmin’ farm boys.Growing up in a family of 9 children in rural Declo, Idaho (population 347), our isolated circumstances largely kept negative influences from media at bay in our home. We were dirt poor, so all we had was a 15-year-old, hand-me-down, 18-inch TV that got just 3 channels (4 on a good day) only if ALL of the following conditions were met:
- The TV was positioned in a particular corner of the room.
- The weather was just right.
- The antenna was perfectly positioned OR a person was hanging onto the end of the antenna (making it almost impossible for that person to watch) OR we jimmy-rigged the antenna with a coat hanger.
That alone kept a lot of the trash out of our home 🙂
Our mom also had a rule: no PG-13 movies before we turned 17. We had a love/hate relationship with that rule. We loved it in high-peer-pressure situations because it gave us a good excuse to avoid movies we didn’t feel comfortable watching anyway, and then we hated it when it stopped us from watching the big action blockbusters everyone else was raving about (also high peer pressure).
The truth is, Mom didn’t really care about the rating as much as what was in the movies. It was just a nice rule to prevent us from seeing sex scenes, graphic violence and hearing foul language. For that we are grateful to her even now.
With that family culture as a foundation, we’ve always been pretty picky about what we watch. We measure a movie or TV show first and foremost by whether or not we will feel comfortable watching the content. Over the years we have passed on and walked out of many popular movies, knowing that they would inevitably be peppered with offensive scenes and language.
We finally decided to build the service we wanted ourselves. Voila! VidAngel was born overnight (and by “overnight” we mean after months and months, weekend upon weekend, and night after night of countless hours of work)! No hardware needed. No filters to download. Easy as Netflix, but with all the new releases Netflix doesn’t have. No trip to the RedBox.
We built VidAngel, first for us and our families (we have 14 kids and 1 bun in the oven between the 4 brothers), but we also feel a tool like this will make the world a better place. VidAngel fills a big hole in the market, and we hope you love it! As always, if you have ideas or suggestions of how we can improve, we’d LOVE your feedback. We’re listening and adapting.
The Harmon Brothers
While the brothers jump-started the idea, many passionate people actually make VidAngel happen. From our community of taggers (Angels), to our amazing and helpful customers, to our backers, and to the rest of our team (Aline, Amy, Belinda, Benton, Caleb, Doug, Huntley, Isai, Jarom, Jayson, Jed, Kevin, Kate, Liz, Maddie, Megan, Nicole, Patrick, Rachel and Talita), it takes a community to bring this idea to reality.
VidAngel Stands For:
- More Choice: VidAngel gives families a larger library of good content to choose from without compromising your family standards.
- Watching More Good Content: There are lots of films that have great messages, but often the filmmakers might have a different set of standards than you do. That’s okay. VidAngel allows you to enjoy the parts of their content you agree with, not worrying about breaking your own family rules.
VidAngel Stands Against:
- Justification To Watch More Bad Content: If the content of the movie as a whole is against your standards, don’t use VidAngel to justify watching it.
- Forced Censorship: What you watch should be your choice in your home. Your neighbor will likely have different standards than you, and that is okay as long as you and your family don’t have to watch what everyone else watches.
- No “Taking One For The Team”: As a member of the VidAngel community, you agree to only participate in creating filters for movies/videos you would already watch without filtering. There are always other people who have different standards willing to filter the harder content. The ends don’t justify the means.