Category Archives: tagging

Letter to Shareholders

May 5, 2020

 

Friends of VidAngel,

VidAngel exists to help you make entertainment good for your home. 

What is good for each of our homes is a personal choice. We’ve long known the motto “Be our guest.” At VidAngel, we believe “We’re your guest.” 

After all, it’s your home.

You choose how to watch. In 2013, we started developing software that was essentially a pre-programmed streaming remote. We have now gone through 6 successive attempts to build your skipping software. In each iteration, we hit a wall. We were sued over iteration number four, struggled through bankruptcy, and today Disney continues to oppose iteration number 6. We’re continuing to push through that for you, and in the meantime, we’re providing access to arguably the most exciting content of the COVID-19 era, produced by Netflix, Amazon and other streaming services. Watch however the BLEEP you want.

You choose what we make. In 2017, armed with the data around the skip choices families are making, we launched Dry Bar Comedy. Over 300 comedians have now performed, fine-tuning their sets to the audience and receiving  bonuses for better serving you. Additionally, with the help of 19,000 of you, we funded, produced, and distributed the award-winning dramatic series The Chosen

And you have responded. In April 2020, our business generated 5X the revenue of our skipping software pre-injunction. Dry Bar has over 2 billion views. The Chosen is offered globally, in dozens of languages, has tens of millions of views, and millions of dollars in revenue via its own app. It has been the #1 series on VidAngel for months. 

We hear you. 

Five. Times. Revenue.

 

So what’s next?

After emerging from bankruptcy (we hope during the June 18, 2020 confirmation hearing), we plan to raise up to $50 million to grow VidAngel. 

Our goal with these funds will be:

  1. Give our loyal investors, without whom we would not exist today, a chance to liquidate some of their shares (some people may need cash due to COVID-19 and won’t be able to wait for a potentially larger return). 
  2. Back many more creator projects, like The Chosen and Dry Bar Comedy, by building creator tools for:
    • – daily financial reporting and monthly payments (currently quarterly)
    • – better audience interaction (e.g. live streams, merchandise, uploads, notifications)
    • – creator cross-promotion (i.e. a simple way for The Chosen and Dry Bar to promote new creators’ projects with their massive audiences)
  3. Build better control over more content, allowing you, for example, to:
    • – find the very best content to watch or the best future content to back (rather than the primary focus being on skipping objectionable content)
    • – say exactly what kids are allowed to browse (specific list of approved titles with pre-set skips)
    • – watch with skips without having to wait for us to tag it (say hello to SkipBot and community made skips)

Thank you for trusting VidAngel as a guest in your home. We aim to build an entertainment company that centers around your kingdom, not ours. The best days are yet ahead.

 

Onward,

Neal Harmon

Co-founder and CEO

 

Click here for VidAngel’s SEC Reports

Why did VidAngel Publish Fifty Shades of Gray, Wolf of Wall Street and Game of Thrones?

UPDATE [9/29/2015]: We’ve just released a new feature that allows you to hide any movie on the VidAngel website. We will soon be extending this feature out to apps. This gives you and me more control over our VidAngel experience.

ORIGINAL: This is a question we’re commonly asked and that we were forced to ask ourselves before we decided to build VidAngel. In the beginning, as we grappled with this issue, we decided not to make VidAngel a moral authority for other people, but to create a community that empowers a broad range of people, cultures, moralities to be able to make better media decisions.

Personally, based on what I’ve heard, these movies seem like pornography with a story line. And the research about pornography and its impact on society is very well documented at Fight the New Drug. I don’t know if these have any story line left after being filtered, but the community seems to think so.

Even though VidAngel can cut out graphic sex, violence and profanity, that does not make a movie worth watching.

Check the tags of these movies and you’ll be able to quickly see if it matches your own personal standards. They absolutely don’t match mine. As a founder of VidAngel, I do not recommend these movies to families, even with a filter.

In fact, personally, I choose not to watch much of the content on VidAngel due to the nature of the movies. I’m kind of simple, but I really like movies that uplift me.

Here’s a reminder about VidAngel’s principles:

VidAngel Stands Against:

Justification To Watch More Bad Content:
If the content of the movie as a whole is against your standards, don’t use VidAngel to justify watching it.

Forced Censorship:
What you watch should be your choice in your home. Your neighbor will likely have different standards than you, and that is okay as long as you and your family don’t have to watch what everyone else watches.

No “Taking One For The Team”:
As a member of the VidAngel community, you agree to only participate in tagging movies/videos you would already watch without filtering. There are always other people who have different standards willing to filter the harder content. The ends don’t justify the means.

VidAngel Stands For:

More Choice:
VidAngel gives families a larger library of good content to choose from without compromising your family standards.

Watching More Good Content:
There are lots of films that have great messages, but often the filmmakers might have a different set of standards than you do. That’s okay. VidAngel allows you to enjoy the parts of their content you agree with, not worrying about breaking your own family rules.

To Summarize:
Members of the VidAngel community decided they wanted to tag these movies. They had already chosen to watch the movies in theaters or on HBO before they choose to tag them.

If a movie is released that no one in our community is willing to watch before tagging, then that movie will never be published on VidAngel. There’s no taking one for the team, period.

But I personally will never let my own family near this content and lots of other content. A lot of people would say I’m over the top. And for many, I am. But because I want the right to choose to watch both what and how I want, I also want to afford that right to others. Others will choose for themselves.

VidAngel is about empowering families and individuals to be able to make better content decisions, even if that means choosing not to watch movies with a filter.

Of course, we’re open to improving our policies based on community feedback.

Best regards,
– Neal Harmon, VidAngel Founder

WATCH: How VidAngel works for movies.

A lot of people ask us if we have to go through each VidAngel movie ourselves to edit them.  The answer is no. VidAngel filters are crowd-sourced.  We have over 3000 trained taggers who go through movies and YouTube videos tagging them for content.

We also have a “no taking one for the team” rule. Everyone who tags VidAngel videos is required to agree to never tag any content they would not already watch if they were not doing it for VidAngel. There are plenty of people in the world who will watch all movies, leave the tagging of content you don’t feel comfortable watching to others.