Mature content is increasing

TV-MA Content Has Quadrupled. You Still Don’t Have to Settle.

You’re not imagining it; mature-rated content is increasing.

Family movie night used to be simpler. You scrolled, picked something, and pressed play. Now there’s a whole ritual first. You check the rating. Google whether it’s okay for kids. You pre-screen the first episode alone, just in case.

That’s not paranoia. That’s a rational response to a real shift. TV-MA is now the fastest-growing rating category on television. Back in 2000, TV-MA content comprised about 10.5% of rated programming. Today it accounts for 43.4%. That’s four times the mature content in a single generation. Meanwhile, G and PG options have gotten harder to find. The shows everyone is talking about, the ones your kids hear about at school on Monday, are increasingly the ones with content that rules out a family audience by default.

The good news? You don’t have to choose between great content and your standards. VidAngel lets you filter exactly what you don’t want—language, violence, sexual content—so you can watch more of what you love, without the parts you didn’t sign up for.

The Workarounds People Already Try (And Why They Fall Short)

If you’ve been navigating mature content for any length of time, you’ve probably tried a few things.

Checking the rating. It’s a start, but ratings don’t tell you much. TV-MA covers everything from a few f-words to graphic violence to explicit sexual content. A rating gives you a category. It doesn’t give you control.

Using parent review sites. These resources can be useful. However, they require you to go somewhere else to research each title individually before you watch it. By the time you’ve read three detailed breakdowns, movie night is half over.

Fast-forwarding through the rough parts. This one’s a classic. The problem is that you can’t fast-forward through what you didn’t see coming. And even when you do catch something, you’re the one sitting there with the remote, making a split-second judgment call in front of everyone.

Sticking to only G and PG titles. This works, but only until your options run out. With mature content quadrupling over the past 25 years, limiting yourself to the cleanest tier means passing on most of what’s available.

None of these solutions are bad. They’re just incomplete. They put the burden back on you, every single time.

How VidAngel Works

VidAngel connects to your existing streaming subscriptions and applies your content preferences in real time as you watch. It works with Netflix, Prime Video, Apple TV, Peacock, Paramount+, and more.

Once you’re set up, you choose what to filter. You can turn off profanity, sexual content, nudity, or violence individually or in any combination. VidAngel skips or mutes those moments as you watch through the VidAngel app. The story stays intact. You just decide what’s in it (and what’s not).

There’s no research required. No pre-screening. No hand on the remote.

You decide what stays. Then you press play.

What You Can Filter

VidAngel offers filters across several categories, including:

• Language: includes specific types like f-words, blasphemy, and slurs, filterable individually
• Sexual content and nudity: From suggestive scenes to explicit content
• Violence and gore
• Other content: includes drug use, drinking, and other categories depending on the title

The number of filter options varies by title. That level of specificity means you’re not stuck choosing between “watch everything” and “skip the whole show.”

You can also learn more about VidAngel’s filter categories here.

Ready to Watch on Your Terms?

Four times the TV-MA content in a single generation is a real shift. VidAngel gives you a way to respond to that shift on your own terms, rather than just accepting it or opting out entirely.

You set the filters. You press play.

Here’s how to get started with VidAngel:

1. Sign up for VidAngel
2. Set your default filters based on what you typically want to skip
3. Customize for each show depending on who’s watching
4. Press play and actually enjoy movie night

New to VidAngel? Learn how VidAngel filtering works

---